Overall structure of a Proposal

The overall structure is given in the guidelines to your assignment. The basis of this structure is to persuade your reader (i.e. your client, your boss) that it is worthwhile (or not) to fund your proposal. This involves both business and technical analysis of your project. An example structure is shown below based on the guidelines for your assignment, together with the purpose of each section. However, you can and should adapt this to your own project; in other words, you may need to add in other content in certain sections and divide sections up with sub-headings based on themes or topics from your project.


Section Purpose/assessment criteria
Title To state the topic of your project as concisely as possible and to grab your reader's attention.
Introduction To describe what your project is about and what the benefits of the project are. The project should sound interesting, challenging and original.
Background To describe the context of your project and where and how it fits into the market. The project should be well researched. Statistics and external sources should be used to justify decisions.
Risks and Opportunities To discuss critical risks as well as opportunities in terms of both business and technical issues.
Total cost of ownership To display a cost comparison and identify the best option for developing your project and why you have chosen this option. State which is the better architecture/platform and include a brief description of why you selected that, based on business analysis.
Concluding remarks To sum up your conclusions and overall position on why you think your project is worthwhile developing (or not developing).
References To document the sources you have referred to in your project specification to support your argument for developing your project.