Cohesion: Linking words: conjunction, reference and vocabulary choices

Using linking words will help you to develop your text so that your ideas flow. The different kinds of links have been highlighted in different colours in the following text.

The TCO breakdowns below compare the in-house development costs with outsourcing costs.

    (Table inserted here)

This cost breakdown clearly shows that in monetary terms, outsourcing is the cheaper option with a 23% saving over in-house (proprietary/worst case) development. However, this comparison ignores a number of non-monetary factors. For instance, outsourcing costs while cheaper do present a number of risks including loss of power and control over the development. This means that the project would not be able to adapt well to change. There would also be a risk of revealing business information when outsourcing. In-house development also has certain intangible benefits such as issue/progress tracking, dynamic ability to adapt and respond to change and this allows for the building/expansion of components based on demand and supply. These factors would clearly drive the decision towards in-house development.

Vocabulary choices: Links are also made through choosing related, opposite, similar or the same content words.

Reference links: these word link sections of the text with other sections by referring to a previous item or comparing an item with something else.

Conjunction links: these words link sentences or sections of the text through logical relations of cause, addition, time and example. They also help to build up your argument.